Educator, Counselor and Data Analytics Professional bringing 5 years of professional educational counseling experience. Seeing the importance of utilizing data analytics from a behavior perspective and amplifying the ways data is captured, educational professionals and institutions can use data to inform decisions from programming, incentives, process improvements, protocols and communications.School counselors are often overlooked in conversations about the use of student data. My process of determining how I collect data, when to begin the process and how to analyze results requires intentionality. Through a lens of intentionality, I currently use data to: